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addconversion is a module that connects to the Google Display¬Video 360 API, optimizes cost campaigns and improves clicks by product and brand.

PRODUCT

Using add-on artificial intelligence module, optimize the results of campaigns for specific brands and products.

Integration DISPLAY & VIDEO 360

DISPLAY & VIDEO 360

TARGETING

Create the targeting settings (AUDIENCE LIST, GEOGRAPHY, DAY & TIME, DEMOGRAPHICS on Display & Video 360.

ADDCONVERSION

SMART PRODUCT/BRAND

Addconversion will apply artificial intelligence techniques increasing the number of clicks, and the quality of users for brands and products.

DISPLAY & VIDEO 360

SMART BIDDING

Smart bidding of DISPLAY & VIDEO 360 will receive users with high levels of conversion for products and brands, facilitating the Smart Bidding process.

Integration strategy

DSP

ADS

The DSP puts brand / product ads in specific content that addconversion has indicated.

ADDCONVERSION

SMART PRODUCT/BRAND

ADDCONVERSION sends users with high conversion levels for each product and brand.

DMP

USER

The DMP creates user segments based on the company’s strategy for its products and brands.

IA Strategies

BID

EXACT BID

Applying micro-bid techniques reduces the bid for each specific content.

CONTENT PATTERNS

CONCURRENT

Cocurrent bidding techniques are used for specific content patterns.

PRODUCT/BRAND

FREQUENCY

The frequency is adjusted for each specific brand and product.

PRODUCT/BRAND

OPTIMIZATION CLICKS

Prioritize contents with higher levels of CTR.

RESULTS

Reduction of costs improving the bids and variables of the purchase of impressions.
Increase in clicks by identifying patterns of content behavior.

COST

IMPRESSIONS

Reduce the cost of CPM.

PRODUCT/BRAND

CLICKS

Increase the number of clicks (CTR), the quality of users.

SETUP

In a few minutes you can activate the addconversion module in your campaigns.
Link an advertiser
Create a campaign
Configure product / brand
  1. Link ADDCONVERSION with a GOOGLE account
  2. Link an advertiser from your DISPLAY & VIDEO 360 partner
  1. Create a campaign in the DISPLAY & VIDEO 360 advertiser
  2. Link the campaign to your ADDCONVERSION account

Set up your product and brand for the campaign

Link
Create
Configure

TECHNOLOGY

ADDCONVERSION uses machine learning techniques and specific algorithms for the optimization of the variables of the campaigns.

LEARNING

The learning system collects content with patterns of user behavior in reference to brands and products. In addition, the inventory is categorized with bid-cost variables and degree of exposure in the network.

MOMENT ZERO

From the beginning of a campaign ADDCONVERSION will identify the best configuration, from its historical knowledge, improving the results before the start of the campaign.

PLANS/PRICES

ADDCONVERSION revenue model.

To Do List

  • List content
  • List content
  • List content
  • List content

250$

250$

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PARTNERS

ADDCONVERSION has designed a collaboration model with specific agencies.

BENEFITS

  • Increase in leads
  • Improvement of competitiveness
  • Addconversion prices adjusted to the business
  • New customer opportunities

START

  • Fill in the partner form
  • You will appear as an approved partner
  • You will receive customer opportunities